Studies show that online shoppers like the option of creating an account prior to placing an order. They like the convenience of storing their shipping and billing information for a faster, easier checkout process. They also like the ability to look at their order history and check status on current orders. What shoppers don’t like is managing and remembering unique login credentials for all the different sites they buy from. Well, we have a great solution! We use a platform called OpenID. It works by allowing you to log into our site using your login credentials from one of four major service providers: Google, Facebook, AOL and Yahoo. That means you can have a personal account with westechrigging.com, without creating a new username and password that you have to keep track of. And the service is totally secure! With OpenID, your password is only given to your identity provider, and that provider then confirms your identity to our website. Other than your provider, no website ever sees your password, so you don’t need to worry about compromising your identity. And once registered, you can change the email address on file to whatever you want (including a business email address for our B2B customers). Click the logo above for more information.